CORPORATE HISTORY

Roy Menachemson has a proven ability to successfully develop, grow and exit leisure businesses and is supported by a highly experienced management team with combined experience in the leisure industry of over 50 years

Roy Menachemson – Key Career Highlights

START
1979-1985

►Developed 11 bowling centres in South Africa, leading an organisation with over 2,000 staff

1986-1993

►Joined AMF Australia as the NSW Regional Head and successfully grew the business to 19 centres with a combined annual profit of $12.5 million. AMF Australia was a subsidiary of US-based AMF International

1994-1996

►Promoted to CEO of AMF Australia and further expanded operations prior to leaving to establish Bowl Australia

1996-2005

►BowlAustralia successfully opened three stores across Australia

2005

►BowlAustralia was acquired by Ardent Leisure in 2005 alongside the AMF Bowling division and Roy was  retained as CEO of the Bowling division

2007-2013

►Roy transitioned into the role of CEO Development tasked with site acquisitions, lease negotiating and financial and project management

2013-present

►Roy left Ardent Leisure and founded NBRC

PRESENT

Managment Structure

Advisory Board

►AttracTivity has a highly complementary Advisory Board with significant experience across the leisure, food and beverage and information technology industries:

  • Richard Errington: CEO of Rooty Hill RSL Club and a leading figure in the events industry;
  • Greg Symons: Joint CEO of Society One (peer to peer lending business) and a world recognised authority on IT;
  • Professor Simon Darcy: Renowned author and researcher from UTS Sydney who specialises in the experience industry; and
  • Alan Kavnat: Entrepreneur and a former partner in BowlAustralia

Concept

AttracTivity is based on a unique “one-stop-shop” concept which combines a variety of leading technology attractions all housed within one facility that have a proven appeal to a broad age and socio-economic demographic

ATTRACTIVITY

AttracTivity has a unique offering that provides customers with a broad range of attractions and arcade games designed to entertain customers for ~2 hours per visit and encourage repeat visits. While there are currently venues with one or two of these offerings, none cover all of the following high-quality offerings in the one venue

Ten Pin Bowling

An 8 – 12 lane ten pin bowling facility for both leisure and sports participants

Attractions

Attractions include laser frenzy, laser tag arenas, ropes climbing courses, dodgem cars and interactive 3D movie theatre.

Arcade Games

A range of the latest technology based, popular arcade games.

Munchery

High quality food and beverage with a casual dining restaurant and separate bar Open for breakfast, lunch and dinner.

CHECK OUT THE CENTRE!

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