Roy Menachemson has a proven ability to successfully develop, grow and exit leisure businesses and is supported by a highly experienced management team with combined experience in the leisure industry of over 50 years

Roy Menachemson – Key Career Highlights


►Developed 11 bowling centres in South Africa, leading an organisation with over 2,000 staff


►Joined AMF Australia as the NSW Regional Head and successfully grew the business to 19 centres with a combined annual profit of $12.5 million. AMF Australia was a subsidiary of US-based AMF International


►Promoted to CEO of AMF Australia and further expanded operations prior to leaving to establish Bowl Australia


►BowlAustralia successfully opened three stores across Australia


►BowlAustralia was acquired by Ardent Leisure in 2005 alongside the AMF Bowling division and Roy was  retained as CEO of the Bowling division


►Roy transitioned into the role of CEO Development tasked with site acquisitions, lease negotiating and financial and project management


►Roy left Ardent Leisure and founded NBRC


Managment Structure

Advisory Board

►AttracTivity has a highly complementary Advisory Board with significant experience across the leisure, food and beverage and information technology industries:

  • Richard Errington: CEO of Rooty Hill RSL Club and a leading figure in the events industry;
  • Greg Symons: Joint CEO of Society One (peer to peer lending business) and a world recognised authority on IT;
  • Professor Simon Darcy: Renowned author and researcher from UTS Sydney who specialises in the experience industry; and
  • Alan Kavnat: Entrepreneur and a former partner in BowlAustralia


AttracTivity is based on a unique “one-stop-shop” concept which combines a variety of leading technology attractions all housed within one facility that have a proven appeal to a broad age and socio-economic demographic


AttracTivity has a unique offering that provides customers with a broad range of attractions and arcade games designed to entertain customers for ~2 hours per visit and encourage repeat visits. While there are currently venues with one or two of these offerings, none cover all of the following high-quality offerings in the one venue

Ten Pin Bowling

An 8 – 12 lane ten pin bowling facility for both leisure and sports participants


Attractions include laser frenzy, laser tag arenas, ropes climbing courses, dodgem cars and interactive 3D movie theatre.

Arcade Games

A range of the latest technology based, popular arcade games.


High quality food and beverage with a casual dining restaurant and separate bar Open for breakfast, lunch and dinner.